LAS VEGAS—Pet tech company PawSwing impressed participants at SUPERZOO 2025 with its innovative Cat Self-Grooming House. This clever product helps to solve a universal struggle owners face: the grooming wars.

"We're very happy with the positive response at SUPERZOO," said Kris, VP of Sales at PawSwing. "Both pet experts and owners agree this product meets an important need in daily cat care. This isn't just another pet product—it changes how we think about cat grooming."

Why It's Different

While conventional brushes can stress cats out and can not remove loose hair effectively, our Self-Grooming House copies how cats lick themselves to stay clean and removes over 98% of loose hair each time—just like when cats groom themselves.

Unlike other smart pet products that need confusing apps or make scary noises, our grooming house keeps things simple but useful. You won't find any cords, motor, or complicated internal structure—just smart design that actually works for cats.

Key features:

  • Adjustable Entrance: Matching cats of all sizes and confidence levels.
  • 360° Grooming: Six built-in elastic modules for full-body grooming coverage.
  • Tongue-like Combs: Mimic cats' natural licking motion.
  • Hassle-free Fur Collector: Requires cleaning only every 2–4 weeks.
  • Smart Snack Reward: Encourages cats to enter voluntarily and reuse.
  • Scratch-friendly Fabric: Eco-friendly felt satisfies cats’ scratching instincts.

Visitor Commends

  • "My Maine Coon actually purrs while using this! The tongue-like combs feel like mama cat's grooming—no more scratched arms!"—Feline Behavior Specialist
  • "Finally, truly smart care—no cords, no chargers. My cats can groom worry-free. That's what I call purr-fectly simple!"—First-Time Buyer
  • "Just ordered THREE of these grooming houses after testing the demo! If a regular cat brush removes 5% of loose fur, this thing is like 20x more effective. With 12 cats at home, I need industrial-grade solutions. PawSwing, you’ve saved my furniture… and my sanity!"—Multi-Cat Household Parent
  • "Love that the shell is made of recycled felt—so planet-friendly! And those side holes? Genius! My cat keeps poking her paws out to play while grooming. Purrfect combo of fun + function!"—Eco-conscious Cat Lover

 

"This shows we're not just selling products," Kris said. "We're creating better ways to care for pets by understanding how they naturally behave."

 

About Us

PawSwing began with a simple act of kindness that changed everything. In 2019, Andrew Tian—an national award-winning robotics engineer–rescued a little muddy kitten he named Orange. What started as a rescue soon grew into a mission.

Like so many cat owners, Andrew soon faced a common problem: grooming wars. Orange, like 90% of cats, hated being brushed. This isn’t just about convenience—loose fur can lead to mats, hairballs, and even digestive issues.

That’s when Andrew put his robotics background to work. After years of research and testing, he and his team created the PawSwing Cat Self-Grooming House—a solution that helps prevent these health concerns while finally ending grooming problems.

Today, PawSwing continues to combine smart technology with real understanding of cats. We don’t just make products—we help strengthen the special connection between pets and their people.

For media inquiries:

Kris Zhao | VP of Sales

kris@paw-swing.com | paw-swing.com